This month, I've decided to make you think smart with a book on entrepreneurship and, more generally, innovation. This book is Start With Why, by Simon Sinek. A bestselling piece which you probably heard about many times. But have you read it? The book elaborates on what should be the core of a strategy. Whether you try to sell a book, a product, a service, or a dream, the WHY is the basis, the roots, the engine. Sinek explains this theory and provides some interesting and easily actionable takes. Does that pick your curiosity? Well, that page was written for you. Just keep reading!